![]() On February 8, 2014, a specialty shop called "Zettai Ryōiki", dedicated to overknee socks and tights, opened in Akihabara, Tokyo. They were encouraged to wear skirts and long socks to highlight the area. Japanese advertising agency WIT launched a campaign in 2013 which paid women to wear temporary tattoos on their upper thighs promoting various products and media. ![]() As with loose socks, a special "socks glue" can be used to glue the socks to the legs for a perfect look. The clothing combination is very popular in Japan. Zettai ryōiki was originally only applicable to a combination of miniskirt and overknee socks, but with its popularization it started being used toward outfits which featured other kinds of hosiery and bottom clothing, including, for example, thigh highs, stockings, garters, hotpants, and swimsuits. For example, it is now included in the general-purpose dictionary Daijisen. The expression first spread in the otaku community and then started to be widely used outside of the otaku subculture. The idea of a "holy area no one can intrude upon" was where the current meaning of the term originated. The Neon Genesis Evangelion manga also gave a shortened version of the term, "Zettai Ryōiki", in furigana next to the words "A.T. Also, the term could refer to "impenetrability of souls" ( 心の壁). Field was a type of a protective energy shield, dubbed a "holy area no one can intrude upon" ( 何人にも侵されざる聖なる領域) and made a being using it impervious to attacks. Field" ( A.T.フィールド) from the anime into Japanese. In an insert leaflet that came with VHS cassettes, the expression "Zettai Kyōfu Ryōiki" ( 絶対恐怖領域, "Absolute Terror Field (territory)") was used as a translation of the English-language term "A.T. The term originates from the 1995 anime series Neon Genesis Evangelion, where it was used with a different meaning. Some fans have conceived of a grade S character which adds the criteria of a twintails hairstyle and a tsundere (cold on the outside, warm on the inside) personality. Zettai ryōiki fans have also assigned letter grades for the ratio variants, from grade E (too much leg is seen, the skirt is also too long) to grade A (short skirt, high socks, short exposed area). The ratio has also been referred to as a golden ratio ( 黄金比, ōgonhi) among fans. The zettai ryōiki ratio for the length of the miniskirt, the exposed portion of thigh, and the over-knee part of the socks is 4:1:2.5, with a tolerance of 25%.
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